Update | Simplified Wishlist Approval
We just finished up with our biggest update in quite sometime and I’m super happy to release it to you all today.
We’ve seriously upgraded the one of the most important areas of our platform.
With our initial version of the photo gift registry you would:
1) Create an event.
2) Choose the products for the wishlist based on your conversations with your couple.
3) Send the registry invite through our system to the bride and groom.
4) They would create an account and login (hopefully).
5) They would fine-tune the product selections.
6) They would approve the wishlist.
7) They would share the wishlist. (hopefully by publishing it on the wedding website).
When we analyzed the data from our original members and interviewed them we came to some easy conclusions.
- Even when a couple loved the concept, many of the registries were not seeing a login from them. This could be due to deliverability, overall busyness, or just confusion with how it works.
- Only 6% of these registries were making it all the way to the finish line: The Wedding Website
- The active link on the wedding website was by far the most successful point of sales, with save-the-dates being a distant #2.
Of course, we did something about it. It was a lot of work, but now with the new version 2 update, all the power is in the hands of you, the photographer.
You can create and approve the wishlist! The bride and groom no longer have to log in. You can setup the whole registry and either send them their custom URL or HTML snippet – or – even better, put the link on their wedding website for them.
I can't emphasize enough how that link being published on the wedding website is the difference between big funding and no funding at all.
Even better, you can now send those invites right through your own preferred mail client. You no longer are forced into our invite message. We believe this change is going to make a huge difference for you.
So please, Log In to your account and let me know what you think about this change. You’ll notice it right away when you create a new event.
If you have existing events in your dashboard that are pre-funded, I would recommend starting over and creating a new one for each client. We’ve made the setup process twice as fast, and with the new features, your new event will take about a minute and your results will increase exponentially.
We have a bundle of sweet updates coming out this booking season. I’ll keep you posted.
– Jesse