The Sales Process | Updates
The Sales Process
Step 1. Add “Custom Gift Registry” right next to “Online Gallery” in all of your wedding collections. Then print your new collections for all the couples who will be soon be coming for your service.
Step 2. Mention your Gift Registry in your first appointment. Bride’s and grooms love the option and usually embrace it if it’s communicated the right way. It’s not a charity service for people who can’t afford you. It’s a way to get better gifts and awesome photography products instead of unwanted items they already have. And it’s included. Why not use it? Because it’s in the collection, most clients feel obligated to take advantage of that value that’s built in. I usually mention it with my collections, but only use it as a tool to qualify leads if a budget resistance arises during the meeting. I then will say something like this, “Even though your budget is lower than our entry collection, we would still love to work with you. What we can do is give you our 6 hour coverage to make sure we capture these moments. We can then add all of the products you want to the gift registry and make sure you get a nice album that way.” While you may make less on the front end, the gift registry will often bring in more on the back-end.
Step 3. Setup the Event in the Dashboard and Send the Custom URL. Setup that unique URL and send it out via email within 24 hours of your meeting, while they remember.
Step 4. Call your couple. Guide them to the website to check out your catalog and approve the items over the phone. Otherwise, if you have approved it for them. Call them to inquire about what they are doing for a wedding website. Yes, done. Happy couple, happy you – almost…
Step 5. Ask your couple to put the link to the registry on their wedding invitations, shower invitations and especially the wedding website. If you are a ShowIt user or website builder, you can build the +Site yourself. Even better. Getting it on the wedding website is the key. If you get your link on the invites and wedding website in a prominent placement, you will see a dramatic sales increase. You can even offer to do it for them. It’s simple to add the registry link in most free wedding site builders.